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This week Scott writes:
This strikes me (no pun intended) as a strange Zildjian cymbal ad. Instead of the more typical ads showing pristine, shimmering cymbals, here we see a black-and-white pair of high mileage cymbals allegedly belonging to drummer Jimmie Cobb.
Also unusual, the ad copy reads as if it’s a collaboration between Zildjian and RCA Victor records. We have a dual cymbal/album promotion happening.
The 29-minute “Son of a Drum Suite” album, along with Cobb, features Louis Hayes, Gus Johnson, Don Lamond, Mel Lewis, and Charli Persip.
Not Zildjian’s best ad. The photos in the company’s legendary “Cymbal Set-Ups of Famous Drummers” books, especially the early editions, had some marvelous black-and-white photos.
I’ve spent hours studying them. I’m sure I am not alone.
To read this story and his other articles visit: HERE
Scott K. Fish was part of the original team that created Modern Drummer, he started as a freelance writer in 1976 and was the Managing Editor of Modern Drummer magazine from 1980-1983. By the time he left in October 1983, he had written almost half of Modern Drummer‘s feature articles. His interviews and articles were enjoyed by readers and artists alike, his questions were not run of the mill, as Bill Bruford put it, your questions are about “life beyond the cymbals.”
Scott K Fish is a public relation, writing, marketing, and communications expert across all media, with a 25-plus year track record in high profile positions.
Scott is an extremely active blogger and he often posts the original interviews with the artists that he used as reference for his article. We encourage you to follow Scott’s blog at www.ScottkFish.com, we will continue to post one of his posts weekly.
Please consider contributing to support Scott’s ongoing writing. We need to support writers like Scott who continue to educate us, the readers, about important drummers, their contributions, and how their work has been so impactful. You can support him at the link: HERE
